responsive email design.

Client
Large Utility Company

Objective
Trade allies (contractors) and customers both noted that the postcards were memorable—so much so that the customers kept them to reference when the trade allies stopped by. This was in contrast to campaigns we’ve done in the past where customers did not remember seeing the postcards. We believe these better results were indicative of the fresh new design, bundle offer, and better data.

Based on the results from the postcard, the client wanted to expand the campaign into digital marketing by creating an email aligned with the postcard that will pop out of the utility company energy efficiency program trade allies’ (contractors) inboxes to equip them with the proper marketing tools to promote the programs Bundle and Save campaign.

Results
As with the postcard, the email was widely successful and increased program participation.

Areas of expertise
Imagery • Illustration • Animation • Responsive Email Design