brand development.

Client
Esthetician/Beauty Business

Objective
The previous logo was a text only script font logo and didn’t encompass the personal nature the business owner wanted to embody for her beauty business.

Results
The finalized logo incorporates the business owners love of mermaids, favorite colors and a complementary script font that doesn’t remove the brand too much from the previous text only version. Aside from the colors being the clients favorite colors, the palette was selected to represent spirituality (purple) and dependability (blue/teal).

Areas of expertise
Illustration • Logo Design • Brand Development